The only earring
made for her skin.
Earrings made from Surgical Steel and electroplated with pure 24K gold, designed for growing girls so she can feel proud wearing them and you can feel confident choosing them.
We believe materials matter
more than labels.
purepixxi was not created to make pretty jewelry. It was created because the jewelry industry had no interest in answering a straightforward question: what is actually touching her skin?
We understand
why you stopped trusting
the labels.
You read the box. It said hypoallergenic. You trusted it. Then her ears turned red and she told you they hurt and you felt like you had let her down. That is not your fault. Hypoallergenic is not a regulated term. It requires no testing. It means precisely nothing.
The question was never whether earrings could look beautiful.
The question was whether they could be genuinely safe.
We looked to medicine science, not fashion
The two materials in every purepixxi earring, Surgical Steel and 24K pure gold, are chosen because they are used inside the human body. Not because they are on trend.
We show you precisely what is inside
No proprietary alloys. No vague material certificates. Every component is named and every material choice is explained. You should be able to know what is touching her skin without having to trust us blindly.
We use only 24K gold because it is the only honest choice
Lower karat gold is cheaper because it is diluted with other metals. Those metals are what cause reactions. 24K is the only gold that contains no alloy mix at all. We will not use anything else.
We didn't set out to make the prettiest earring.
We set out to make the safest one.
The fact that they are beautiful is something we are proud of. It was never the starting point.
The label says safe.
Her skin tells the truth.
The word hypoallergenic sounds reassuring. But it is not regulated. It does not require testing. And it does not tell you what metals are actually inside the earring touching her skin every single day.
What moms told us before they found purepixxi
Every material chosen
for one reason. Her skin.
We didn't start with a cost target. We started with a safety standard. Four decisions. Each one deliberate.
Two layers.
Both chosen for a reason.
The inner core is Surgical Steel, the same biocompatible standard used inside the human body. The outer surface is 24K Pure Gold, bonded directly onto the steel so every point of skin contact is pure gold and nothing else.
The only gold that contains zero alloy mix, bonded directly onto the steel core so the surface touching her ear is nothing but pure gold. Lower karat gold is diluted with other active metals; those metals are exactly what cause reactions.
Learn about 24K GoldThe same biocompatible standard used inside the human body for implants and surgical instruments. Non-porous so bacteria cannot cling to it, and it will never tarnish, rust, or release hidden metals into the skin.
Learn about Surgical SteelNickel, cobalt, chromium and copper are the hidden metals most fashion jewellery uses to cut costs and the leading cause of contact dermatitis in children. purepixxi contains none of them, at any layer, ever.
Learn about Alloy-Free DesignEach post is precision-machined with a security notch so the butterfly back clicks firmly into place and holds through swimming, dancing, and cartwheels.
Learn about Butterfly ClaspsMade to the same standard
as medicine science.
We didn't look to the fashion industry when designing purepixxi. We looked to medicine science. Every earring is built using the same precision processes used to make medical implants, surgical tools and medical devices. If it is good enough for surgeons, it is good enough for her.
Not all gold is the same.
Especially for young skin.
Most jewellery brands use 9, 14 or 18 Karat gold. What they rarely tell you is that lower karat gold is mixed with other metals to reduce costs. Those added metals are exactly what causes reactions in young girls. The lower the karat, the more alloy in the mix, and the higher the risk.
Four steps to a choice
you will feel confident in.
We built purepixxi to make this as straightforward as possible. No guesswork. No confusing labels. Just a clear path to earrings she loves and you trust.
Guaranteed
for Life.
We believe in the quality of every purepixxi earring. Not because it sounds impressive. Because we believe children's jewelry should be made to last. When you choose carefully, you should not have to buy twice.
Straight answers.
No marketing language.
Everything you need to know before you choose.
purepixxi earrings are engineered with the same seriousness applied to parenting, designed specifically for children. Because everyday earrings should never be a compromise between safety and style.