The only earring
made for her skin.
Earrings made from S316L Surgical Steel and electroplated with pure 24K gold, designed for growing girls so she can feel proud wearing them and you can feel confident choosing them.
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We believe materials matter
more than labels.
purepixxi was not created to make pretty jewelry. It was created because the jewelry industry had no interest in answering a straightforward question: what is actually touching her skin?
We understand
why you stopped trusting
the labels.
You read the box. It said hypoallergenic. You trusted it. Then her ears turned red and she told you they hurt and you felt like you had let her down. That is not your fault. Hypoallergenic is not a regulated term. It requires no testing. It means precisely nothing.
The question was never whether earrings could look beautiful.
The question was whether they could be genuinely safe.

We looked to medicine science, not fashion
The two materials in every purepixxi earring, Surgical Steel and 24K pure gold, are chosen because they are used inside the human body. Not because they are on trend.
We show you precisely what is inside
No proprietary alloys. No vague material certificates. Every component is named and every material choice is explained. You should be able to know what is touching her skin without having to trust us blindly.
We use only 24K gold because it is the only honest choice
Lower karat gold is cheaper because it is diluted with other metals. Those metals are what cause reactions. 24K is the only gold that contains no alloy mix at all. We will not use anything else.
We didn't set out to make the prettiest earring.
We set out to make the safest one.
Turns out we made both.
The fact that they are beautiful is something we are proud of. It was never the starting point.
The label says safe.
Her skin tells the truth.
The word hypoallergenic sounds reassuring. But it is not regulated. It does not require testing. And it does not tell you what metals are actually inside the earring touching her skin every single day.
What moms told us before they found purepixxi
Every material chosen
for one reason. Her skin.
We didn't start with a cost target. We started with a safety standard. Four decisions. Each one deliberate.
Two layers.
Both chosen for a reason.
The inner core is S316L Surgical Steel, the grade specified by ASTM F138 for medical implant use. The outer surface is Aunix™ 24K Pure Gold, electroplated onto the steel so every point of skin contact is 24 karat gold.
The only gold that contains zero alloy mix, electroplated onto the steel core so the surface touching her ear is 24 karat gold. Lower karat gold is diluted with other metals, and those metals are what cause most reactions.
Learn about 24K GoldThe grade specified by ASTM F138 for medical implants and surgical instruments. Its low carbon content resists corrosion, which is what keeps its metals locked in the alloy. Tested under EN 1811 by SGS, nickel release was not detected.
Learn about S316L Surgical SteelMost fashion jewelry uses undisclosed base metals and mixed alloys to cut costs, and nickel released from them is the leading cause of contact dermatitis in children. purepixxi uses two materials only, both named in full, with nothing hidden underneath.
Learn about Alloy-Free DesignEach post is precision-machined with a security notch so the butterfly back clicks firmly into place and holds through dancing, playgrounds, and cartwheels.
Learn about Butterfly BacksMade to the standard of
medical manufacturing.
We didn't look to the fashion industry when designing purepixxi. We looked at how medical components are made. Every earring is machined, formed and finished using those same precision processes, from a steel grade specified for implant use.
Not all gold is the same.
Especially for young skin.
Most jewelry brands use 9, 14 or 18 Karat gold. What they rarely tell you is that lower karat gold is mixed with other metals to reduce costs. Those added metals are the usual source of reactions in young skin. The lower the karat, the more alloy in the mix, and the higher the risk.
Four steps to a choice
you will feel confident in.
We built purepixxi to make this as straightforward as possible. No guesswork. No confusing labels. Just a clear path to earrings she loves and you trust.
Guaranteed
for Life.
We believe children's jewelry should be made to last. If a purepixxi earring fails through craftsmanship or material, we replace it, for the life of the product. When you choose carefully, you should not have to buy twice.
Straight answers.
No marketing language.
Everything you need to know before you choose.
We cannot answer yes for an individual child, and any brand that does is overreaching. What we can tell you is what the material does.
Nickel release from purepixxi earrings, tested under EN 1811 by SGS, was not detected. That is below the 0.1 micrograms per cm² per week the method can measure, and well under the 0.2 limit for posts worn in pierced ears.
S316L Surgical Steel does contain nickel, as almost all surgical steels do. Its corrosion resistance is what keeps that nickel locked in the alloy. If your daughter has a diagnosed nickel allergy, that test result is the evidence to take to her doctor, not a substitute for asking them.
On its own, "surgical grade" is a marketing term with no fixed meaning. The specific grade is what matters.
purepixxi uses S316L Surgical Steel, the grade specified by ASTM F138 for medical implant use. Its carbon content is under 0.03%, which gives it the corrosion resistance that keeps its metals locked in the alloy. Tested under EN 1811 by SGS, nickel release was not detected. That is a material specification with a test behind it, not a label.
Lower karat gold is diluted with other metals to reduce cost. 9K gold is only 37.5% gold; the rest is alloy including nickel, copper and zinc, and nickel released from alloys like these is the leading cause of contact dermatitis in children.
24K gold is pure gold with no alloy content. Aunix™ 24K Pure Gold is electroplated onto the S316L Surgical Steel core, so the decorative surface that rests against the front of her ear is 24 karat gold.
Yes. Each post includes a precision notch that locks the Butterfly Back into place, so it holds through sport, school and playgrounds.
Swimming is fine. S316L Surgical Steel resists corrosion in chlorinated and salt water, and 24 karat gold is chemically inert in the same conditions. Rinse and dry after any water exposure, and clean with mild soap and water weekly.
purepixxi earrings are engineered with the same seriousness applied to parenting, designed specifically for children. Because everyday earrings should never be a compromise between safety and style.
