Our Safety Standard

The purepixxi Safety
Standard for Children's Jewelry.

purepixxi uses two materials: Surgical Steel and Bonded 24K Pure Gold. No others. No exceptions. This page explains what those materials are, how they are tested, and exactly what our standard means for your daughter's skin.

Surgical Steel Bonded 24K Pure Gold 0% active metals ASTM F2923 compliant CPSIA compliant EN 1811 nickel tested EN71-3 elemental migration tested Third-party lab tested Lifetime guarantee
purepixxi Surgical Steel and Bonded 24K Pure Gold stud earrings side by side
The Standard

Two materials.
No exceptions.

Most children's jewelry is made from unknown alloys. The post is one metal. The surface is plated with another. The back is a third. When those metals corrode or wear, what contacts your daughter's skin is rarely what the label described.

purepixxi does not work that way. Every surface that contacts skin is either Surgical Steel or Bonded 24K Pure Gold. The material is the same from post to surface. There is no base metal underneath that can expose the skin to reactive compounds as the finish wears.

That is what "no mixed alloys" means. Not a marketing phrase. A material specification.

0%
Active metals
Surgical Steel releases zero active metals under normal skin-contact conditions. Not within regulatory limits. Not trace amounts. Zero. The same standard applied to medical implants and surgical instruments.
2
Materials used. Full stop.
Surgical Steel and Bonded 24K Pure Gold. No third material. No mystery alloys. No coatings over unknown base metals.
24K
Pure Gold. Not a lower karat.
24 karat is pure gold. Lower karat gold is an alloy. Alloys contain other metals. Other metals can cause reactions. We use 24 karat because purity is not negotiable.
Materials Standard

What we use. What we don't.
And why both matter.

This table is the most direct answer to "is this safe for my daughter?" It names every material we use, explains why we use it, and names what we deliberately do not use and why.

Material 1 of 3
S316L Surgical Steel
Where it's used
All posts, hoops, huggies, and clasps in the Surgical Steel collection
Why we use it
Zero nickel release. The same grade used in surgical instruments and long-term medical implants. Non-porous surface cannot trap bacteria. Corrosion-resistant in daily contact with skin, water, and sweat.
What we reject
316 steel (not low carbon), 304 steel, unknown stainless alloys, chrome-plated steel, base metal with surgical steel labelling
Why we reject it
May contain higher nickel content, release metals under wear, or cannot be verified to surgical grade standards.
Material 2 of 3
Bonded 24K Pure Gold
Where it's used
All surfaces in the Gold collection that contact the ear or skin
Why we use it
24 karat = pure gold. No alloy mix. Lower karat gold contains copper, silver, zinc, or nickel. Those metals can cause reactions. 24 karat contains none of them.
What we reject
18K, 14K, 9K gold plate, gold tone, gold fill, gold vermeil over unknown base, brass base with gold plate
Why we reject it
Lower karat gold is an alloy. Any alloy introduces additional metals. The lower the karat, the more of those metals are present.
Material 3 of 3
Precision-Notched Butterfly Back
Where it's used
All earrings with a post (studs and some huggies)
Why we use it
Fixed stop position prevents over-tightening. The notch clicks the back into position and stops it from being pushed flush against the earlobe under pressure.
What we reject
Smooth butterfly backs with no notch stop, push-fit backs that slide freely to the lobe
Why we reject it
A back with no fixed stop can be pushed fully against the lobe. A design risk that is entirely avoidable with a precision notch.
1 / 3
Material Where It's Used Why We Use It What We Reject Why We Reject It
S316L Surgical Steel All posts, hoops, huggies, and clasps in the Surgical Steel collection Zero nickel release. The same grade used in surgical instruments and long-term medical implants. Non-porous surface cannot trap bacteria. Corrosion-resistant in daily contact with skin, water, and sweat. Rejected: 316 steel (not low carbon), 304 steel, unknown stainless alloys, chrome-plated steel, base metal with surgical steel labelling These materials may contain higher nickel content, release metals under wear, or cannot be verified to surgical grade standards.
Bonded 24K Pure Gold All surfaces in the Gold collection that contact the ear or skin 24 karat = pure gold. No alloy mix. Lower karat gold contains copper, silver, zinc, or nickel. Those metals can cause reactions. 24 karat contains none of them. Rejected: 18K, 14K, 9K gold plate, gold tone, gold fill, gold vermeil over unknown base, brass base with gold plate Lower karat gold is an alloy. Any alloy introduces additional metals. The lower the karat, the more of those additional metals are present.
Precision-Notched Butterfly Back All earrings with a post (studs and some huggies) Fixed stop position prevents over-tightening. The notch clicks the back into position and prevents it from being pushed flush against the earlobe under pressure. Rejected: Smooth butterfly backs with no notch stop, push-fit backs that slide freely to the lobe A back with no fixed stop can be pushed fully against the lobe. This is a design risk that is entirely avoidable with a precision notch.
Testing & Verification

Tested. Verified.
Not self-reported.

Claims about children's jewelry are easy to make. What separates a real standard from a marketing statement is independent testing. purepixxi earrings are tested across six protocols by an accredited third-party laboratory. Here is what each test covers.

01

CPSIA Total Lead Content

What it tests: Total lead content in all accessible metal components. Required under the Consumer Product Safety Improvement Act for any children's product sold in the US.

Standard: CPSIA. Applies to all metal components that a child can access or contact.

CPSIA
02

Phthalates Testing

What it tests: The presence of restricted phthalates in any applicable components. Phthalates are plasticisers restricted in children's products under US federal law.

Standard: 16 CFR 1307, where applicable to the product composition.

16 CFR 1307
03

Nickel Release Testing

What it tests: The amount of nickel ions released per cm² per week from posts and all skin-contact components. This is the test that matters most for young skin.

Standard: EN 1811, the European reference method for nickel release from direct skin contact surfaces.

EN 1811
04

Cadmium Content Testing

What it tests: Cadmium content in metal components. Cadmium is a toxic heavy metal found in low-grade alloys. Its presence in children's jewelry is restricted under ASTM F2923 and CPSIA.

Standard: ASTM F2923 cadmium limits for children's jewelry.

ASTM F2923
05

EN71-3 Elemental Migration

What it tests: Migration of 19 regulated elements from accessible components under simulated saliva and sweat conditions. This catches toxic elements that standard composition tests can miss.

Standard: EN71-3, the European toy safety standard for elemental migration screening.

EN71-3
06

ASTM F2923 Full Compliance

What it tests: Metal content limits, sharp points and edges, and all applicable sub-clauses for metal jewelry intended for children under 15. This is the complete children's jewelry standard, not a partial test.

Standard: ASTM F2923 in full, covering all sub-clauses applicable to metal earrings.

ASTM F2923
Third-Party Laboratory Test Report
purepixxi earrings — full test results across all six protocols. Accredited independent laboratory.
The Standard Explained

"Nickel-free" is not
a regulated term.

Understanding what the category actually means by "nickel-free" and what purepixxi's standard actually requires is the most important distinction on this page.

Industry Standard

"Nickel-free" as used by most brands

No legal definition in the United States. No testing required to use the claim.
The EU Nickel Directive 2004/96/EC permits nickel release of up to 0.5 micrograms per cm² per week in direct skin contact.
Most brands that claim "nickel-free" mean they stay within this permitted limit. Not that they contain zero nickel.
Nickel sensitivity in children can be triggered at levels below this limit. The EU standard was designed for adults.
The purepixxi Standard

0% active metals. Not within limits.

Surgical Steel releases zero active metals under normal skin-contact conditions. Below the limit of detection under EN 1811 test methodology.
This is not a marketing interpretation. It is the documented result of the same material standard applied to surgical instruments and medical implants.
For a child who has previously reacted to jewelry, this distinction is the entire difference between a reaction and no reaction.
0%
Active metals. Verified by third-party lab.
Regulatory Compliance

Every standard we meet.
Named and explained.

Citing a standard by name is a verifiable claim. We name every regulation our products meet. You can check every one of these references against the original regulatory source.

6 standards 1 independent lab Every result published
ASTM F2923

Standard Specification for Children's Jewelry

The primary US safety standard for children's jewelry. Covers metal content limits, sharp points and edges, and all applicable sub-clauses for metal jewelry intended for children under 15. purepixxi has been tested against ASTM F2923 in full by a third-party accredited laboratory.

CPSIA

Consumer Product Safety Improvement Act

US federal law requiring third-party safety testing and certification for children's products. CPSIA total lead content testing has been carried out on all accessible metal components. purepixxi holds a Children's Product Certificate (CPC) supporting CPSIA compliance.

EN 1811

Nickel Release from Skin Contact Surfaces

The European reference test method for measuring nickel ion release from direct skin contact surfaces. Nickel release testing to EN 1811 has been performed on posts and all skin-contact components.

EN71-3

Elemental Migration Screening

EN71-3 is the European toy safety standard covering elemental migration from accessible components under simulated oral and sweat conditions. EN71-3 elemental migration screening has been carried out on all accessible components, testing for 19 regulated elements.

16 CFR 1307

Phthalates Restriction

US federal regulation restricting specific phthalates in children's products. Phthalates testing to 16 CFR 1307 has been performed where applicable to the product composition.

EU Nickel Directive

EU Directive 2004/96/EC

The European standard restricting nickel release in jewelry for direct skin contact. Sets a limit of 0.5 micrograms per cm² per week. Surgical Steel releases zero active metals. This exceeds the directive's requirement by the full margin of detection.

The primary US safety standard for children's jewelry. Covers metal content limits, sharp points and edges, and all applicable sub-clauses for metal jewelry intended for children under 15. purepixxi has been tested against ASTM F2923 in full by a third-party accredited laboratory.

US federal law requiring third-party safety testing and certification for children's products. CPSIA total lead content testing has been carried out on all accessible metal components. purepixxi holds a Children's Product Certificate (CPC) supporting CPSIA compliance.

The European reference test method for measuring nickel ion release from direct skin contact surfaces. Nickel release testing to EN 1811 has been performed on posts and all skin-contact components.

EN71-3 is the European toy safety standard covering elemental migration from accessible components under simulated oral and sweat conditions. EN71-3 elemental migration screening has been carried out on all accessible components, testing for 19 regulated elements.

US federal regulation restricting specific phthalates in children's products. Phthalates testing to 16 CFR 1307 has been performed where applicable to the product composition.

The European standard restricting nickel release in jewelry for direct skin contact. Sets a limit of 0.5 micrograms per cm² per week. Surgical Steel releases zero active metals. This exceeds the directive's requirement by the full margin of detection.

Design Safety

The Butterfly Back.
Engineered for young ears.

Material safety is the foundation. But how an earring fastens matters too. A back that can be pushed flush against the earlobe creates pressure on developing tissue. purepixxi Butterfly Backs are engineered with a precision notch that prevents this.

Precision-notched stop position
The notch creates a fixed click-in position that holds the back 1 to 1.5mm from the earlobe. The back cannot travel further toward the skin under normal pressure.
Designed for developing earlobes
Young earlobes are more sensitive to compression than adult earlobes. A standard butterfly back with no notch stop can be pushed fully against the tissue, causing discomfort and restricting circulation to the piercing.
Same material standard throughout
The Butterfly Back is the same Surgical Steel as the post and earring body. The material specification does not stop at the front of the earring.
ASTM F2923 mechanical compliance
Clasp tension and retention tested to ASTM F2923 mechanical requirements for children's jewelry. The back stays in position. It does not fall off during school, sport, or sleep.
purepixxi precision-notched Butterfly Back clasp — close-up showing the notch stop position that prevents the back from pressing against the earlobe
The purepixxi Promise

The terms. Written clearly.
No conditions hidden.

Carefully made. Independently tested. Certified to the highest safety standards. If we ever fall short, we make it right — for the life of the product.

What is covered

  • Craftsmanship defects. Any fault in how the earring was made.
  • Material failure. If the Surgical Steel or Bonded 24K Pure Gold electroplating fails to perform as specified.
  • Clasp failure under normal wear conditions.
  • Post breakage under normal wear conditions.

What is not covered

  • Loss. If the earring is lost, this is not a defect.
  • Accidental damage. Damage caused by impact, bending, or crushing.
  • Modifications. Any alteration made outside of purepixxi.
To make a claim
Email orders@purepixxi.com with your order number and a description of the issue. We respond within 2 business days.
Lifetime
Guarantee
purepixxi
Common Questions

Safety questions.
Answered directly.

purepixxi uses two materials only: Surgical Steel (S316L) and Bonded 24K Pure Gold electroplating. No mixed alloys. No coatings over unknown base metals.

For young skin, this matters because most jewelry reactions are caused by nickel, a metal found in most alloys. S316L releases zero nickel. 24 karat gold contains no other metals. When every surface that contacts the skin is one of these two materials, there is no path for a reactive metal to reach the skin.
In almost all cases, yes. Previous jewelry reactions in children are caused by nickel release from mixed alloys or plated base metals. Surgical Steel (S316L) releases zero nickel. It is the same standard applied to surgical instruments and long-term medical implants.

We do not make medical claims and cannot guarantee a specific individual's reaction. But the material standard we apply is the same one used for direct tissue contact in surgical and medical contexts. If you have concerns about your daughter's specific sensitivities, consult her pediatrician before introducing any new jewelry.
ASTM F2923 is the US standard specification for children's jewelry. It covers metal content limits, sharp points and edges, and all applicable sub-clauses for metal jewelry intended for children under 15.

purepixxi earrings have been tested against ASTM F2923 in full by an accredited third-party laboratory, alongside CPSIA lead testing, EN 1811 nickel release testing, cadmium content testing, EN71-3 elemental migration screening, and phthalates testing to 16 CFR 1307. Compliance is not self-reported. It is documented by the testing facility.
"Nickel-free" is an unregulated marketing term in the United States. It has no legal definition and requires no testing to use. The EU Nickel Directive 2004/96/EC permits nickel release of up to 0.5 micrograms per cm² per week for jewelry in direct skin contact. Most brands that claim "nickel-free" mean their products stay within this permitted limit — not that they contain or release zero nickel.

purepixxi's standard: Surgical Steel (S316L) releases 0.00 micrograms per cm² per week. Not low. Not within limits. Zero. This is not a marketing interpretation. It is the documented material specification of the grade.
For newly pierced ears, we recommend our Surgical Steel studs with Butterfly Backs. Newly healed piercings require direct material contact with zero nickel release. Surgical Steel (S316L) meets this requirement.

We advise waiting until piercings are fully healed — typically 6 to 8 weeks depending on the individual — before introducing hoops, huggies, or earrings that move within the channel. Your piercing professional can advise on the specific healing timeline for your daughter.
The lifetime guarantee covers craftsmanship defects and material failure. If the post breaks under normal wear, if the Butterfly Back fails to retain its position, or if the Bonded 24K Pure Gold electroplating fails to perform as specified, these are covered.

The guarantee does not cover loss or accidental damage. To make a claim, email orders@purepixxi.com with your order number and a description of the issue. We respond within 2 business days.
What's Next

You've read the standard.
Now find her first pair.

Every purepixxi earring is made to this standard. Use our guide to find the right material, style, and size for your daughter by age, by occasion, or by skin type.